Thank You
Thank you for attending Ragan's Social Media Strategies Virtual Conference, moderated by Brian Pittman, manager of strategic programming at Ragan Communications and PR Daily. Below you will find the speaker slide decks and handouts for your reference.
Click here to view our event slides with additional awards, events and council information.
The Ragan team took notes for you, too! View the editors' summary here. Materials are intended for attendee use only. Please do not distribute.
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Wednesday, September 20
12:05–12:20 P.M.
FIRESIDE
Capturing Attention on Social Media: Beating the 2.5 Second Challenge
Erin King, Chief Digital Officer, Author, Strikepoint Media, "Digital Persuasion" - Video
12:25–12:50 P.M.
PANEL DISCUSSION
Untangling Threads: Solving Top Challenges on Social Media’s “New Big 6”
Kristin Tormey, Global Director, Social Media & Digital Engagement, Wendy's - TikTok 1, TikTok 2
Sydney Perry, Director of Digital Content, Corcoran - TikTok 1, TikTok 2
Sarakshi Rai, Head of Social Media and Director of Audience Development, The Hill
How AI Is Reshaping Social: Balancing Prompts, Personalization and Privacy
Geoff Gates, Creative Director, Social Strategy and Content, Boathouse (formerly with the Lakers)
Chris Gee, Head of Digital, U.S. Corporate Affairs & Advisory Services, Edelman
Adeta Gayah, Director of Social Media & Content, Visit Orlando - slides
John Yembrick, Director of Digital Communications, Lockheed Martin - slides
1:25–1:50 P.M.
PANEL DISCUSSION
Future-Proof Your Social Media: Keys to a Responsive Social Media Strategy
Domonique James, Founder and CEO, Politics with Purpose
Jennifer Beam, Director of Advocacy Social and Digital Media, AARP
Adrienne Sheares, Founder, Vivimae Labs
Krysten Copeland, Communications Strategist, Founder, KC & Co Communication
Ensuring Engagement for All: How to Improve Social Media Accessibility
Priya Bates, President & Author, Inner Strength Communications, "Building a Culture of Inclusivity" - slides
Emily Lucht, Director of Digital Communications, U.S. Naval Academy Alumni Association and Foundation - slides
2:40–3 P.M.
From Mics to Likes: Unleashing the Power of Podcasting and Social Media
Lee Harris, Director Integrated Operations, NewsNation
Social Media Measurement Toolbox: Top Recs for Tracking Reach, Results and ROI
Tina McCorkindale, PH.D., APR, President and CEO, Institute for Public Relations
3:30–3:50 P.M.
What’s Next in the Age of TikTok: How to Win Big with Micro Video
Adu Adu, Global Head Of Social, Creator & Culture, Logitech - Video 1, Video 2, Video 3, slides
Lexi Herrick, Director of Audience Development, Social Media and Analytics, Allure Magazine (Conde Nast) - slides