Presentation Handouts For: Y24WSCAI0306 - AI Certificate Course

Thank You

Thank you for attending Ragan's AI Certificate Course, moderated by Brian Pittman, manager of strategic programming at Ragan Communications and PR Daily. Below are the slide decks from the presentations, homework assignments and bonus takeaway materials.

Click here (Week 1, Week 2, Week 3) to view our event slides with additional awards, events and council information.

Materials are intended for attendee use only. Please do not distribute.

We encourage you to bookmark this page or save the URL for future use.

Wednesday, March 20

Week 3: Measurement and Next Steps
March 20, 1-3 p.m. ET
Making It Real: Next Steps for Ensuring AI Impact and ROI on Content

CHRIS GEE, CEO and Founder, Chris Gee Consulting - LinkedIn - slides
ANDREW BOLTON, SVP, Chief Customer Officer, Knotch - LinkedIn - slides
JENNIFER CLEMENTE, Manager of Communications, D-Wave Quantum - LinkedIn - slides

Watch the session recording here

Zoom Transcript

Light Optional Homework:

  • Sketch out a draft plan for your own AI Council, including who would be involved.

Wednesday, March 13

Week 2: Writing, Images and Video

March 13, 1-3 p.m. ET
Content Generation: Upskill Your Writing and Multimedia Creation with AI
CATHERINE RICHARDS, AI Content and Experience Strategist, Richards Creative, LinkedIn - slides
STEVE MUDD, Founder and CEO, Talentless AI, LinkedIn - slides
JENNIFER CLEMENTE, Manager of Communications, D-Wave Quantum, LinkedIn - slides

Watch the session recording here

Zoom Transcript

Light Homework:
  • Build a content or comms strategy targeting your persona based on the GPT’s recommendations and your org’s foundational knowledge asset.
  • Using GenAI, design AI writing guidelines for your organization.

Wednesday, March 6

Week 1: Strategy and Tools

March 6, 1-3 p.m. ET
Setting Yourself Up for Success: What’s New and Getting Started
BRADLEY TAYLOR, CEO, Answer AI and Last Rev - LinkedIn - slides
JESSICA HREHA, Head of Marketing AI Strategy & Transformation, Jasper - LinkedIn - slides
JENNIFER CLEMENTE, Manager of Communications, D-Wave Quantum - LinkedIn - slides

Watch the Session Recording Here

Chat Transcript

Zoom Transcript

Bonus Bradley Taylor video: "5 Strategies to Leverage GPTs for Persona Creation"

Optional Homework:

  • Use the provided event brief ("Sample Landing Page") or an approved document from within your organization  as a foundational document (e.g., blog post, white paper, etc.). From there:
    • Identity a different targeted content asset based on your persona.
    • Create the actual asset.
  • Note: In the next course, you will learn how to improve on your AI generation skills, writing and creativity to make that asset even better.

Bonus Material