Presentation Handouts For: Y23WSCS01032023 - ADVANCED WRITING CERTIFICATE COURSE

Thank You

Thank you for attending Ragan's Advanced Writing Certificate Course, moderated by Isis Simpson-Mersha, reporter and conference producer at Ragan Communications. Below are the slide decks from the presentations, homework assignments and bonus takeaway materials.

Click here to view our event slides (Week 1, Week 2, Week 3) with additional awards, events and council information.

Materials are intended for attendee use only. Please do not distribute.

We encourage you to bookmark this page or save the URL for future use.

Tuesday, September 26

Week 3: Mastering AI Writing
Sept. 26, 1-3 p.m. ET

AI Writing Fundamentals and Optimizing Content Creation
Erik Rhey, Senior Creative Strategist, CNN - slides
Heather Martin, Teaching Professor of Writing, University of Denver - slides

Watch the session recording here

Tuesday, September 19

Week 2: Storytelling with an Inclusive Lens
Sept. 19, 1-3 p.m. ET
The Art and Science of Crafting More Convincing, Creative and Inclusive Copy
Heather Martin, Teaching Professor of Writing, University of Denver - slides
Samantha Rideout, Director of Product Marketing, Cohere Health - slides
Vanessa Charles, U.S. Communications Director, Takeda - slides

Homework: Bring a story idea or writing task to explore using AI tools.

Watch the session recording here

Tuesday, September 12

Week 1: Advanced Writing Techniques
Sept. 12, 1-3 p.m. ET
Write and Think Like a Reporter to Craft Impactful Communication
Jim Ylisela, Co-Founder and Senior Partner, Ragan Consulting Group

Watch the session recording here

Week 1 chat

Bonus Material