Thank you for attending Ragan's AI Certificate Course for Communicators, moderated by Brian Pittman, manager of strategic programming at Ragan Communications and PR Daily. Below are the slide decks from the presentations, homework assignments and bonus takeaway materials.

Click here to view our event slides (Week 3, Week 2, Week 1) with additional awards, events and council information.

Materials are intended for attendee use only. Please do not distribute.

We encourage you to bookmark this page or save the URL for future use.

You can also connect with Brian Pittman here or via brianp@ragan.com if you have questions. 

You can connect with your instructor Nova Lorraine here or via nova@rainemagazine.com.

Week 3: Strategy and Storytelling
Next Steps: Elevating Strategy and Storytelling with AI + Human Fusion
Olubukola (Buki) Ogunsakin, Emerging Tech Lawyer, Principal, BBO Solicitors - slides
Jeff MacDonald, Social Strategy Director, Mekanism - slides
Nova Lorraine, Author, Web 3 Strategist and Founder, Raine Magazine, AI for Creatives Podcast - slides

Watch the session recording here

Review the Zoom chat transcript here

Week 2: Visuals and Design
Prompts and Pixels: Crafting Authentic Visuals with AI Art Generation
Nova Lorraine, Author, Web 3 Strategist and Founder, Raine Magazine, AI for Creatives Podcast - slides
Molly Lopez, Founder and CEO, Sparo - slides

Watch the session recording here

Review the Zoom chat transcript here

Homework for next week:

• Engage more in Stable Diffusion to refine your prompts and outputs—and consider using descriptions that might be related to your corporate iconography or industry/sector.
• Come prepared to discuss the resulting creative and ethical concerns next week.

Nova's Office Hours
Jul 19, 2023 12:00 PM Eastern Time
https://us02web.zoom.us/j/85721298784?pwd=eVZoUmVva09sdjgrVitYYXNucU51dz09
Meeting ID: 857 2129 8784
Passcode: 991427

Week 1: Prompts and Writing
ChatCraft: The Art of Strategic Writing with ChatGPT and Beyond
Nova Lorraine, Author, Web 3 Strategist and Founder, Raine Magazine, AI for Creatives Podcast - slides
Julia McCoy, President, Founder, Author, Content at Scale, Content Hacker - slides

Watch the session recording here

Review the Zoom chat transcript here

Homework for next week:

• Set up a free ChatGPT account if you didn't already in class.
• Choose one of the following assignments and draft in ChatGPT:
  • Rewrite an existing bio for one of your C-suite execs.
  • Write a LinkedIn marketing post in the style of Gary Vaynerchuk.
  • Write a 300+ word blog on a favorite pastime in the style of your favorite writer.
• Check out Stable Diffusion and experiment with it before next week.

Nova's Office Hours
Jul 14, 2023 12:00 PM Eastern Time
https://us02web.zoom.us/j/81134142288?pwd=R3NESnU4d2tEc0RHRmgweVdueUR4UT09
Meeting ID: 811 3414 2288
Passcode: 340132

Jul 19, 2023 12:00 PM Eastern Time
https://us02web.zoom.us/j/85721298784?pwd=eVZoUmVva09sdjgrVitYYXNucU51dz09
Meeting ID: 857 2129 8784
Passcode: 991427

• ALL NEW: Ragan and PR Daily AI for Communicators Weekly Column
• PR Daily: Sara Silverman Wants AI to Stop Using Her Books as Training Fodder
• PR Daily: Trending AI Apps to Try (Daily Scoop; includes other stories)
• PR Daily: How AI Could Change the Face of SEO
• PR  Daily: The Risk and Benefit of Brands Using AI Is Closer Than You Think
• PR Daily: The Promise and Pitfalls of AI in Today’s Agency Workflow
• PR Daily: 7 Ways AI Will Change the Game for PR Pros
• AI Playbook: Provided by Buki Ogunsakin
• AI Masters: Sample AI Policy
• SHRM Sample Generative AI Usage Policies
• PR Council Guidelines on Ethical AI Usage
• AI Charts and Resources (source: Renewd)
• Prompt Guide to Communicating with AI
• BMV’s Content Marketing and Generative AI Survey Results
• Dataiku Guidebook: Get Started with Marketing
• The AI Terms Cheat Sheet for Marketers and Communicators
• AI for Content Marketing: The Blueprint
• AI Trends in Marketing communications: The Complete Evolution
• Futurism: Media Publisher Replaces Jobs with AI
• Samsung Tells Employees Not to Use AI Tools like ChatGPT, Citing Security Concerns
• Glossary of AI Terms
• Biggest  ChatGPT Questions Answered (by Gartner)
• The Midjourney AI Guide
• 100 Best SEO Prompts for ChatGPT
• HBR Article: Image Infringements
• Hallucinations: Vox Article on AI’s Struggle with Human Hands
• WatsonX: IBM’s AI Governance Tool
• Top Newsletter Publishing AI Tools