Presentation Handouts For: Y5CC1CH

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Opening Keynote
Best practices to protect your brand-before, during and after a crisis
Dallas Lawrence

The war on content pollution and the fight for relevance in the Digital Age
Marcy Cohen

How to work with a PR agency:
Manage your partnership for maximum success
Jenina Nuñez

Panel Discussion
Create an agile comms strategy that connects to all your audiences
Jenina Nuñez
Nicole Mladic
Jeff Hecht
Rachel Gerds

Create a process to capture powerful videos
Michael Schmidt

Social media is more than social
Ashley Callahan

Closing Keynote
Storytelling: How to win hearts and minds
Justina Chen

Transform your hospital communications with brand journalism
Mark Ragan
*Bonus Session