Presentation Handouts For: Y5CM0NY
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Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
Next-Gen Social Media Relations: Proven methods for placing stories and building journalist relationships beyond Twitter
Katie Creaser
What's Your "Kick Butt" Media Measurement Index? How to create a budget-boosting media analysis scorecard
Katie Paine
Mary Miller
From Snooze to News: 8 formulas to generate newsworthy, shareable angles that journalists and social media love
Michael Smart
Thursday sessions
Keep the love alive with the press: Inspiring secrets of building long-term relationships with A-list media
Elina Kazan
Reinventing Reputation amid Media Cynicism: How corporate citizenship can transform your coverage and reputation
Kevin Martinez
Press Release (R)evolution: 7 secrets of wowing the press and public in the age of Selfie
Sarah Shepard
Friday sessions
Face the Press with Confidence: Timeless media training techniques for turning execs into media darlings
Bob Varettoni
Panel
Mastering A-list media, blogger and influencer outreach:
The latest paid and PR pitching techniques for reach millions
Moderator: Katie Creaser
Panelists: Susan Getgood
Jill Seiman
Lance Somerfeld
Closing Keynote Panel
Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
Moderator: Mark Ragan
Panelists: Jay Hamilton
Sara Dunaj
Tammy Gordon