Presentation Handouts For: Y5CM0NY

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Next-Gen Social Media Relations: Proven methods for placing stories and building journalist relationships beyond Twitter
Katie Creaser

What's Your "Kick Butt" Media Measurement Index? How to create a budget-boosting media analysis scorecard
Katie Paine
Mary Miller

From Snooze to News: 8 formulas to generate newsworthy, shareable angles that journalists and social media love
Michael Smart

Extra Session!
The Company As Media Outlet
Your role in the age of Brand Journalism and Content Curation
Mark Ragan

Opening Keynote
Achieving the Nirvana of Communications: How Bayer hit the "C-suite spot," boosted budgets and tied media relations to reputation
Ray Kearn

Revitalizing Your Media Relations Strategy: How to reach Boomers, engage Millennials and skyrocket social media results
Jay Hamilton

Lights, Camera, Action! Think like Hollywood studios to create kick-ass videos that woo the press and break the Internet
Tammy Gordon

Keep the love alive with the press: Inspiring secrets of building long-term relationships with A-list media
Elina Kazan

Reinventing Reputation amid Media Cynicism: How corporate citizenship can transform your coverage and reputation
Kevin Martinez

Press Release (R)evolution: 7 secrets of wowing the press and public in the age of Selfie
Sarah Shepard

Face the Press with Confidence: Timeless media training techniques for turning execs into media darlings
Bob Varettoni

Panel
Mastering A-list media, blogger and influencer outreach:
The latest paid and PR pitching techniques for reach millions
Moderator: Katie Creaser
Panelists: Susan Getgood
Jill Seiman
Lance Somerfeld

Closing Keynote Panel
Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
Moderator: Mark Ragan
Panelists: Jay Hamilton
Sara Dunaj
Tammy Gordon