Presentation Handouts For: Y5CROCH

Brand Journalism for Corporate Communicators
Mark Ragan

Opening Keynote
Winning with Words: How Cisco reinvented its brand language to make powerful connections and inspire action
Mark Buchanan

Live Pitch Fest
10 Seconds to Succeed or Die:
Editors reveal how to craft winning phone, email and "social" pitches
Moderator: Richard Laermer
Panelists: Amy Guth, Sandra Guy

Creativity & Inspiration
Brilliance on Demand: Breakthrough creative processes to inspire, transform and accelerate your writing
Mary Olivieri

Press Releases
Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
Lindsay Nichols
Raschanda Hall

Planning & Media Training
The Incredible Power of Message Mapping: How to focus messages to strengthen branding, positioning and reputation
Tripp Frohlichstein

Closing Keynote
PR Storytelling: Harnessing synaptic shortcuts to share your brand story in the era of social media seduction
Paul Furiga