Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
PRE-CONFERENCE WORKSHOPS - June 7
How to think and write like a brand journalist:
Tools and techniques to reclaim your reporter mojo
Jim Ylisela
The visual is the new headline:
Create innovative content that converts leads into sales
Jannis Rudzki-Weise
Epic storytelling: 7 secrets to engage, energize and enthrall
Justina Chen
MAIN CONFERENCE - June 8
The new face of content marketing:
How social media will build digital bridges between PR and marketing
Jake Jacobson
Content marketing: PR pros' new secret weapon
Beki Winchel
Best content marketing practices for FB, Twitter, Snapchat and other social channels
Moderator:Jake Jacobson
Beki Winchel
Kate Blizinski
Kevin Dando
Can't we all just get along? How to unite your communicators to become a cohesive brand publishing news team
Moderator:Jim Ylisela
Dave Watson
Cynthia Martinez
Steve Holmes
How brand journalism can revolutionize media relations results
Jim Ylisela
Promote ideas, not products:
Build customer loyalty with Thought Leadership content
Dean Foust
The brand-trust challenge:
How to build and maintain trust in a skeptical world
Joe Cohen
