Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
PRE-CONFERENCE WORKSHOPS - April 6
Amazing videos that connect: Get seen from YouTube to BuzzFeed
Drew Keller
How brand journalism can revolutionize your media relations
Jim Ylisela
Smile for the cam era: Media training in the age of Periscope and Meerkat
TJ Walker& Bob Varettoni
MAIN CONFERENCE - April 7
New social media relations survey: Journalists reveal keys to more press
Greg Galant
Navigating PR approval minefields: How to get stellar visual content out quickly
Charlene Sarmiento
Secrets of breaking into the business press: Yahoo Finance EIC tells all
Andy Serwer & Diane Brady
The inside pitch: How to sell your story to the press in 60 seconds or less
Michelle Leff Mermelstein
Measure what matters most: Smarter methods to demonstrate PR value
David Rockland & Dounia Kchiere
MAIN CONFERENCE - April 8
Create powerful images the mainstream media and social media will crave
Graham Roberts
Soar with CSR! Take action to see coverage and reputation take flight
Irma Arizmendi
CLOSING KEYNOTE: Create dragons, not unicorns! Reinvent PR with inspiring experiences
Bonin Bough & Ruthie Schulder