Please note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshop - August 10
Brand journalism for communicators workshop
Jim Ylisela
Main Conference - August 11
OPENING KEYNOTE
The walls between PR and "real" news are down:Transforming your PR in the new media age
Jim Ylisela
How to avoid the 10 cardinal sins of bad writing—and prevent your copy from ending up in the trash
Scott Leff and Brittany Petersen
Think like a journalist—and get the publicity you deserve
Kathleen Hanover
How to identify trends and write analysis pieces journalists can't ignore
Melissa Dundov
The one key many PR pros miss: How to pitch and write on many platforms
Juanita Jimenez-Soto and Kim Loop
How to build a newsroom in your organization that lands you coverage in the New York Times
Petina Dixon-Jenkins
CLOSING KEYNOTE
"Someone's momma will cut it out:" How to promote stories that move and influence journalists and their audiences
Bro Krift
