Press release takeaways from the tiny-house fad

Tiny houses have become quite the craze.

Although downsizing to a few hundred square feet may not work for everyone (my dog and cat would not get along in such close quarters), there are many benefits to miniature dwellings.

When writing a press release, you can learn a lot from these efficient homeowners.

If you’re wondering what press releases and tiny houses have to do with each other, the answer is “simplicity”:

Cut the clutter

The most obvious benefit tiny homes offer is the motivation—make that the necessity—to get rid of excess.

A house with a loft bed over the kitchen doesn’t leave room for extra throw pillows, grandma’s old tuba or even yesterday’s junk mail.

Keeping only the necessities in your house—or press release—frees you up to focus on what really matters.

It may be tempting to jam as much as possible into your release, but cluttered writing leads to jumbled ideas, run-on sentences and lack of clarity.

Eliminate unnecessary information so that readers can connect quickly and easily with your message.

Simplicity ≠ low quality