PR Press releases with visuals boost views by nearly tenfold Adding multimedia content can dramatically increase the likelihood that your online pitch will be opened and viewed, according to PR Newswire study. By Michael SebastianDec. 5, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.