Prioritize your crisis communications plan—today

No more excuses. Block off time to get your strategy in place, in writing—before disaster strikes.

Every day there is news of new crises and emergencies. Whether it’s a natural disaster, an act of terrorism or simply a torrent of nasty tweets, communicators play a key role in how these events are perceived and play out.

If you communicate for a living, you have the power—and the responsibility—to shepherd, enlighten, instruct and lead when a situation arises.

You are a first responder of sorts, so the onus is on you to be prepared for a crisis. Jonathan Bernstein describes a crisis as “any situation that is threatening or could threaten to harm people or property, seriously interrupt business, significantly damage reputation and/or negatively impact the bottom line.”

Even if your company already has a plan in place, it’s important to revise, refresh and rehearse regularly. Keep these basics in mind:

1. Pick a format and get it in writing (or on slides or video).

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