The scope and speed of the Internet demand quick and effective responses
Public relations of the negative variety can be destructive, brand tarnishing, and irreversible. As can be seen in recent developments with a little company known as BP, any PR is definitely not good PR.
I suppose this myth could hold some truth if you (as a company, brand, person, etc.) are not concerned with people liking you, buying your products or services, or advocating you to others. If you are concerned with those things, not all PR is good PR—and I assume you’re in this latter category because you’re here.
As I mentioned in a recent post, negative PR can spread far and wide (and quickly, for that matter) with the new and improved methods of communication the Internet provides. Everyone and anyone can be an advocate for your brand, or an opponent. This negative PR makes the public relations team work harder not only to preserve a brand but to also anticipate and try to defuse a crisis online.