Social Media Qantas’s big #fail in quelling tweeted rumors of a crash As the Australian airline’s jet made an emergency landing, Twitter overflowed with unchecked misinformation. By Matt WilsonNov. 5, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.