Ragan Research: Remote and hybrid work remains resilient

Data from the 2024 Communications Benchmark Report shows in-person communications methods rising in priority as more employees head back to the office.

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Communicators could be forgiven if they’re feeling a little bit of whiplash. After loudly beating the drum for a return to office in 2023, corporate bosses appear to be taking a step back and accepting that remote and hybrid work is here to stay.

According to a survey of U.S. CEOs conducted by KPMG, only one-third expect a full return to the office in the next three years, down significantly from just last year, when a solid majority (62%) expected that working remotely from home would end by 2026.

The implications for communicators are becoming clearer. Amid shifts back to more traditional workplace dynamics, only 12% of communicators surveyed for Ragan’s 2024 Communications Benchmark Report perceive engaging hybrid employees as their biggest workplace culture challenge, down nearly half since 2023.

The 2024 report, the sixth edition of this signature research project conducted for members of Ragan’s Communications Leadership Council, is based on a survey of nearly 1,000 communicators worldwide.

Shifting priorities around virtual meetings

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