The world has never been more connected than it is today.
Between social media and telecommunications breakthroughs, new ways to stay informed about your community and your place in the world emerge every day. The downside? Traditionally powerful communicators—including employers—struggle to cut through the noise.
Dynamic Signal is an employee communications app designed to give the megaphone back to employers, and its leaders have announced a strong team to forge ahead into the new frontier of corporate communications.
Mark Ragan, CEO of Ragan Communications and the publisher of ragan.com and PR Daily, is joining the board to bring his decades of industry expertise to help solve the problems facing modern communicators.
“Having dedicated my career to the communication industry, I’m honored to have the opportunity to advise and work with Dynamic Signal and continue elevating the evolving role of communication as it becomes recognized as a critical business function,” Ragan says.
“In today’s landscape, communicators must reach and engage its workforce in new ways,” he says, “and Dynamic Signal understands the need for organizations to modernize, measure and streamline employee communication.”
Dynamic Signal points to the increased consumption of information via smartphones and other mobile devices in emphasizing why communicators need new technology for reaching employees.
Its press release reads, in part:
The consumption of content on mobile has exploded with the average adult spending 3:15 hours per day on their device (without voice), according to eMarketer, and smartphone users spend three times more on apps versus mobile web. Further, IDC found that by 2020 mobile workers will account for nearly 75% of the US workforce. Dynamic Signal helps companies to effectively adapt to the new way people consume content, reaching them on the channels they prefer to increase engagement and productivity.
Ragan joins other industry leaders on the board to help the company, which was founded in 2010, to better solve the communications problems of today and tomorrow.
Read the full press release here.