Andrew Bates

Enterprise data strategy director - AARP

Andrew Bates is the director of enterprise data strategy at AARP. A veteran of internet technology, data analysis and digital marketing, he's focused on the deployment of a big-data initiative that will connect AARP's many technologies and systems, including its social media initiatives and channels. For 20 years, he has developed winning marketing strategies and multi-channel attribution models for organizations, including Navy Federal Credit Union, DuPont, American Cancer Society and Rosetta Stone.