Brand Storytelling During a Crisis

August 4-5, 2020

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Behice Ece Ilhan

Senior Trend Strategist & Brand Futurist - Mintel

Behice provides futuristic perspectives and strategic foresight on trends and their impact on the brand landscape. Acting as a strategic partner, she helps CPG, agency and media clients make better strategic decisions and future-cast their storytelling and positioning strategies. Behice is a cultural and digital brand strategist and storyteller with deep expertise and diverse experience in consumer culture, transmedia branding, and media engagement. Behice has been acknowledged and approached as a transmedia storytelling strategist & scholar across the globe and consulted brands, ad agencies, media practitioners, scholars, entrepreneurs, and politicians.