Buddy Scalera is the Associate Director of Social Media Solutions at Novartis. He’s a content strategist with more than 15 years of pharmaceutical multichannel marketing experience. He has worked on all aspects of digital marketing and website development, including video editing, photography, graphic design and programming for companies ranging from IBM and Oracle to Bayer and Merck. He’s published six books on visual storytelling and is an award-winning freelance writer for Marvel, among others. He’s written for multiple top franchise comic brands, including the Fantastic Four and Deadpool.