Founder and CEO - Visably
Chris Dickey is the Founder and CEO of Visably as well as the Owner and Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Dickey started exploring the intersection of search engine marketing and public relations by having his agency audit search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019, he built upon that strategy by founding Visably, a new marketing and PR platform that audits search results for brand mentions, then provides an analysis of the website’s “channel” for further segmentation and media list building. Visably is currently free to use and in beta format.