Dr. Behice Ilhan
Senior Trend Strategist and Brand Futurist - Mintel
Dr. Behice Ece Ilhan is the senior trend strategist and brand futurist at Mintel, where she provides futuristic perspectives and strategic foresight on trends and their impact on the brand landscape. Acting as a strategic partner, she helps CPG, agency and media clients make better strategic decisions and future-cast their storytelling and positioning strategies. Behice is a cultural and digital brand strategist and storyteller with deep expertise and diverse experience in consumer culture, transmedia branding and media engagement. Behice has been acknowledged and approached as a transmedia storytelling strategist and scholar across the globe and consulted brands, ad agencies, media practitioners, scholars, entrepreneurs, and politicians.