Elise Perachio

Director of digital engagement - University of Washington

Elise Perachio is the director of digital engagement for the University of Washington, overseeing social media and email marketing strategy for the university. In this role since 2007, she launched all of the UW’s primary social media channels and grown their followings from zero to hundreds of thousands. She continues to push the boundaries of digital marketing at the UW, recently overseeing the selection and rollout of a university-wide marketing automation system. Perachio and her team are passionate about telling the many compelling stories about Washington’s flagship public university—and are just as passionate about building positive and authentic connections with the UW community.