Lead, Enterprise BD, Unreal Engine - Epic Games
John Buzzell is co-author of “The Augmented Workforce” and a leader in the digital industry, with more than 25 years' experience in applying emerging technology for media and marketing. At Epic Games, he leads Unreal Engine enterprise licensing in the Americas, with a focus on uses in advertising and marketing. He’s put innovation to work for WarnerMedia, National Geographic, Coca-Cola, AT&T, Porsche, Cartoon Network, the NBA, PGA, Aflac, Discovery and more. He also founded the global VR/AR Association’s Marketing and Advertising Committee. Epic Games' Unreal Engine technology brings high-quality games to PC, console, mobile, AR and VR platforms. Creators also use Unreal for photorealistic visualization, interactive product design, film, virtual production, mixed reality TV broadcast and animated entertainment.