Kirsten Hamstra

Global head of social media - SAS

Kirsten Hamstra is global head of social media for SAS, a leader in business analytics software. She championed the creation of the SAS corporate social media team and leads a team of five to raise social media’s profile, engage SAS customers, build brand awareness and influence the organization’s bottom line. Before SAS, Hamstra was on the digital and corporate reputation management teams at Edelman Public Relations in Chicago. Hamstra has worked for CNN,Atlanta Magazine, Atlanta Press Club and John Wiley & Sons Publishing.