Strategic Communications Conference
Lia Haberman

Lia Haberman

Chief Marketing Officer - Fit Body App

Lia Haberman is chief marketing officer at Fit Body App and adjunct professor at UCLA Extension Department of Business and Management programs, where she teaches digital marketing, influencer marketing and personal branding, among other topics. She's on the board of Social Media Club Los Angeles and a Professional Member Advisor of the American Influencer Council. She's a digital media marketing expert, strategist and speaker whose career has spanned stints at entertainment and lifestyle brands including E!, Yahoo, Dick Clark Productions and The Wrap. She previously served as VP of content and operations at Livestrong.com where she built out a Coast to Coast Influencer Program to mobilize a pool of diverse wellness influencers that the business would be able to tap into on an ongoing basis for branded campaigns, custom content and social amplification. Her favorite influencer campaign activities are a toss up between a baby goat yoga class as part of Athleta's Up for Anything campaign and a live gif interview with Jennifer Lawrence during a Lionsgate publicity tour.