Mark Katz

Principal - The Soundbite Institute

Ex-political operative, recovering copywriter and failed sitcom writer Mark Katz is the founder/principal of The Soundbite Institute, a creative think tank for speechwriting and creative content projects.  From 1993-2000, Mark honed his creative approach to problem-solving as the in-house humor speechwriter of the Clinton White House, assisting President Bill Clinton with his annual series of remarks to the Washington press corps. Today he continues to work directly with chief executives and other public people on keynote speeches to critical audiences, while also working with CMO’s to create presentations such as Upfronts, New Fronts, annual meetings and product launches.