Senior Manager of Consumer Insights and Personalization Analytics - Adidas
Matt Roberts is Senior Manager of Consumer Insights and Personalization Analytics for Adidas, where he leads the organization in understanding consumer behavior and identifying strategic opportunities to surprise and delight consumers within their digital experience. Before joining Adidas, Roberts was the Global CRM Monetization Manager at Amer Sports, a multinational sporting good conglomerate, where he delivered global database insights and marketing strategy for the company's winter/outdoor and ball sports brands, including Wilson, Louisville Slugger, Salomon, Arc'teryx, Peak Performance and more. Roberts also worked as Consumer Insights Manager for Backcountry.com and Senior Marketing Analyst of Digital Insights for Adobe, where he published reports focusing on how consumer behavior was continuously shifting in the digital landscape. His reports were featured in media outlets including The New York Times, The Wall Street Journal and USA Today. He's a Canadian who currently lives in Germany with his wife and children.