Senior manager of internal communications - Taco Bell
Natasha Gaffoglio is senior manager of internal communications at Taco Bell, where she leads the global internal newsroom at the restaurant chain’s headquarters in Irvine, California. For more than a decade, Gaffoglio has driven business objectives and culture through inventive storytelling and innovative channels. She and her team constantly find ways to break through the noise with communication plans carefully crafted to deliver an on-brand experience. They manage multiple channels, including a global portal and webcasting, and have created several video series that are now premier channels. Gaffoglio has also grown a data and analytics arm of her team, ensuring that everything is measured and analyzed to help her and her business partners make informed messaging decisions. Gaffoglio has recently been driving an effort to connect with Taco Bell’s largest but hardest-to-reach audience, hourly team members in restaurants. Prior to Taco Bell, Gaffoglio managed internal communications for Sprint’s prepaid division. She also taught at the College of Liberal Arts at California State University, Long Beach.