Chief innovation and global diversity officer - Visit Philadelphia
Rachel Ferguson is currently serving as Visit Philadelphia's chief innovation and global diversity officer, an executive role in which she leads growth marketing strategies through innovation and diverse markets and drives initiatives in diversity and inclusion while positioning the organization for the future and to elevate multicultural market segments. Under Ferguson’s leadership, Visit Philadelphia launched a new three-year Latinx marketing campaign and runs initiatives to attract African American and LGBTQ travelers. Ferguson leads the company’s strategic plan and diversity and inclusion efforts, along with analyzing new ways for Visit Philadelphia to remain competitive in the highly changing marketplace. Previous career highlights include overseeing public relations as a communications executive at CBS New York for nearly seven years, serving on the steering committee for the CBS Corporation Diversity Council and creating the inaugural Sisters for the Cure brunch in New York City to address the disparities in breast cancer for African-American women.