Rochelle Hinds

Rochelle Hinds

VP of Social Media - OneUnited Bank

Rochelle is the VP of Social Media at OneUnited Bank, the largest Black owned bank in America and the first Black owned digital bank. OneUnited Bank’s mission is to provide affordable financial services to support economic development in urban communities through its multi-family loan programs, financial literacy training, internet and mobile banking programs. As the VP of Social Media, Rochelle supports this mission by defining and leading the #BankBlack movement, and strengthening their brand through an omnichannel approach that includes an optimized website for mobile banking, social media and digital ad campaigns that has led OneUnited Bank to the leadership position within the #BankBlack movement. With a degree in Media Communications from Full Sail University and her background in web design, multimedia production, and more than a decade of experience in online and digital storytelling and marketing, Rochelle is highly regarded in this industry, and has amassed a number of top awards including, the prestigious PR Newswire’s Social Media Movers and Shakers Award, and she’s a five-time Xbox MVP award winner for her work in advocating for diversity, inclusivity and representation within the video game industry. Rochelle’s work was also instrumental in OneUnited Bank’s recognition by The Independent Community Banks of America in both 2015 and 2017 as Social Media and Marketing Leaders within the community banking space.