Senior editorial director - PVH (over brands including Calvin Klein and Tommy Hilfiger)
Samantha Critchell is the senior editorial director at PVH, where she oversees the editorial arm of a new corporate branding and communications team that includes social media, media relations, editorial content and executive communications. Critchell has deep experience in the fashion, lifestyle and editorial industries: journalism, social media, public relations, marketing and content creation, spanning 25 years. As a former senior fashion writer/editor for the Associated Press, the world’s largest news organization, she planned, wrote and directed coverage of the runway, red carpet, trends and tastemakers for a potential global audience of 100 million people. The real-time reporting had the ultimate goal of what it all meant for consumers. At Ralph Lauren, Critchell led an extensive update of the company’s social media platforms and executed a revised online PR strategy. At bareMinerals, she led a new global-approach, engagement-driven social media strategy, including new content development.