Ragu’s social media faux pas offers lessons for brands

By spamming dads on Twitter, Ragu reminds brands to fully understand social media before jumping in.

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I’ve been thinking a lot about Ragu and the “crisis” it created by tweeting a video to social dads in a very offensive and spam-like way.

Having read what C.C. Chapman wrote here, here and here, as well as Adam Singer, Arik Hanson and Michael Schechter, I think everyone is missing the biggest lesson of all: Twitter is not a promotion and publicity tool. It’s not a sales tool, either. It is a social tool.

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