Reacting to Facebook’s 6 new Reactions

Brand managers might like or love the emoji options as they increase opportunities for consumer engagement. There’s also potential cause for anger and sadness. Wow.

Ragan Insider Premium Content
Ragan Insider Content

Facebook recently made its Reactions available to all users.

When you logged on to Facebook and first saw the lineup of adorable little faces, you probably first reacted as a Facebook user and then quickly put on your brand manager hat and thought, “What does this mean for my business?”

Source: WIRED

If you felt a range of emotions in response to this batch of features, it affirms what Facebook’s research team uncovered about human responses.

Let’s look at the reactions you might have had to the new emojis, organized into six familiar categories:


Brand managers should like this offering, because it’ll make Facebook’s News Feed a more engaging and positive place to be. The more people engage and spend time on Facebook, the likelier it is that they’ll see a post or ad that relates to your brand.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.