PR Recipe for a ‘Pitchwich’: Variations on a theme by William Strunk Jr. Select the ideal ingredients, and discard all the verbal gristle. By Kiersten MoffattAug. 24, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.