If there’s a chance people could get offended by your materials, think twice before publishing.
The Red Cross learned this lesson after pool-safety materials displayed in multiple facilities sparked outrage online.
The poster in question, called “Be Cool, Follow the Rules,” shows children of different races playing together in a pool. The white children are shown diving and swimming, activities deemed “cool.” The children of color are pushing, running, and carrying beverages—and are labeled “not cool.”
Backlash grew after a Twitter user—who complained to a lifeguard and management of the facility where she saw the poster—shared a picture online and called it ‘super racist’: