Report: 85 percent of Wikipedia brand pages flawed

The information’s out of date, but you’re afraid to update it, lest you get caught up in a Wikipedia editing scandal of the sort that has hit organizations caught sprucing up their entries.

A report released today by EthicalWiki indicates that 85 percent of brand pages on Wikipedia were incomplete or suffered from poor-quality information furnished by Wikipedia users.

Here’s the rub: Companies that edit their pages often find themselves getting pushback from Wikipedia users upset about image-polishing, says EthicalWiki Owner David King.

“For me, ethics is not a choice, but an obvious necessity,” says King, whose company helps organizations change their Wikipedia entries without stirring up a backlash.