Between Facebook, Twitter, blogs, forums, Flickr, LinkedIn, YouTube and other platforms, the average enterprise-class company has 178 corporate-owned social media accounts.
That’s according to a new report from Altimeter Group, which surveyed 140 companies with more than 1,000 employees. Jeremiah Owyang, a partner at Altimeter and the lead author of that report, says 178 are way too many, particularly because such accounts often lose steam after a while and go dormant.
“It’s just a poor customer experience, because it’s been abandoned,” he says.
As companies’ social media presences spiral out of control, those companies are also struggling to find vendors that can provide social media management systems to keep tabs on all that they do online. The report, titled, “A Strategy for Managing Social Media Proliferation,” aims to help organizations bring it all together.
Thinning the herd