Report: Culture drives employee loyalty, satisfaction and retention

Nearly 60% of respondents say they’d jump ship to join a competing company with a workplace driven by trust, respect, fairness and integrity.

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All hail the coronation of culture as our new workplace sovereign.

Speakap, an employee communication technology provider, conducted a survey to determine just how important company culture has become to employees. The findings support the notion that culture—defined in this case as the “sum of a company’s values, traditions, beliefs, interactions, behaviors and attitudes”—has risen to the very top of the worker perk pile.

For some respondents, culture even trumps cash. Many also expressed a willingness to work extra hours to join a company with a primo culture. The survey says:

Fifty-eight percent of employees said they’d take a job at a competing company if the new company had a better culture than their current one.

It goes on to say:

Forty-eight percent of respondents would be willing to work a 60-hour week in exchange for better office culture.

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