Report: How to market to each generation on social media

Different generations have widely different online habits. One report highlights the most important facts about successfully targeting each group.

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Do you ever wonder if marketers are too preoccupied with millennials to think about generational nuances on social media?

There are other generations out there apart from millennials.

Consider Generation X. Social media works on us too, you know!

According to the Q1 2017 Sprout Social Index:

The Sprout report is filled with statistics on millennials, Generation Xers and Baby Boomers. Below are some statistics to underscore the generational nuances every social media marketer should know.

Millennials (ages 18-34)

Juiciest statistics from the report:

Biggest takeaway: Millennials are more willing to split their time across a range of online communities as opposed to being loyal to one platform.

What this means for you: It’s challenging—if not impossible—to maintain an active presence on every social network. If your target audience includes millennials, Sprout Social makes these suggestions:

1. Identify a growth audience that makes sense for your brand.

2. Be clear on your goals and why you’re trying to reach this audience.

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