Report: New study highlights PR’s deficiencies

A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.

This is one report card we might not want to hang on the fridge.

The Plank Center for Leadership in Public Relations, in conjunction with Heyman Associates, recently surveyed 1,185 PR leaders and managers to get a bead on how well the industry is functioning and highlight where deficiencies exist. Their 2017 Report Card on PR Leaders—which let respondents air grievances and assign grades for leadership performance, job engagement, trust in the organization, work culture and job satisfaction—uncovered a bit of bad wood underneath the veneer.

Notable findings include significant gender differences when it comes to workplace engagement and opportunity, as well as a chasm between workers’ and bosses’ opinions of leadership performance.

According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” Thirty-nine percent of female respondents said they were “not engaged” at work, up from 33.6 percent in 2015.

Engaged

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