Report: Social media trends and insights for small businesses

Facebook endures as the dominant venue for online promotion, but Instagram and LinkedIn continue to rise, and women- and millennial-owned companies are flocking to digital platforms.

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Market research firm Clutch recently surveyed 351 small-business owners and managers to gather insights into social media preferences and promotional tactics. More than 70 percent of respondents reported using social media as part of their marketing strategy, though a surprising 13 percent said they have “no plans to use social media.” Sixteen percent said they plan to use social media but haven’t yet launched a strategy.

Despite the recent global outcry over user data and privacy concerns, Facebook remains the dominant online network. Eighty-six percent of Clutch’s respondents reported using Facebook for promotional purposes, and 12 percent rely solely on the network for social media communication.

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