Report: Words including ‘look’ and ‘watch’ don’t engage Facebook fans

A new study shows that catchy words such as like and click aren’t the best at getting fans to follow through to your content. Try using pictures instead—or (go figure) the word chocolate.

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You littered your Facebook page with words such as like and click, and made clear to your fans that you wanted them to do just that.

But they breezed right by your headlines leading to all that great content you created. On the other hand, they clicked like crazy on the photos. What gives?

A new report by a company that created an analytical tool for Facebook shows that words such as like, click, watch and look won’t draw eyeballs to your content.

What will grab them, however, are images and graphics, says Jan Zając, CEO and cofounder of Sotrender, which created the report.

“Using catchy words in posts doesn’t seem to increase engagement,” according to the study of 111 brand pages and more than 2,888 posts in four industries in the United Kingdom. “It proves Facebook users get insensible from constantly repeated phrases.”

The study did not include the United States, but Zając said the results are likely to be similar here. The company plans to extend its study to brands on this side of the Atlantic.

Chocolate cream daily

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