Social Media Report: Words including ‘look’ and ‘watch’ don’t engage Facebook fans A new study shows that catchy words such as like and click aren’t the best at getting fans to follow through to your content. Try using pictures instead—or (go figure) the word chocolate. By Russell Working@byworkingJune 29, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.