Reporters prefer email pitches over social media, phone

More than 90 percent of reporters would rather get a pitch via email than via social media, despite near universal use of the channel in their jobs, according to a new Vocus report.

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Do reporters use social media? Yes they do, almost universally. Do they want you to send them pitches that way? Not at all.

That’s according to the 2014 State of the Media report released by marketing and PR software firm Vocus Thursday. In its survey of 256 media professionals from newspapers, online media, TV, magazines, and radio, researchers found that more than 90 percent of respondents say email is their preferred method of receiving story ideas.

The other options were social media, phone calls, and instant messenger.

A magazine health care reporter the researchers interviewed said, “Social media is conversation in public with the public. What I decide to report on is not open for public debate. Plus, it’s lazy. If you can find my Twitter handle, you can find my email.”

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