Response to a crisis: How fast is too fast? Depends on the facts Even in a rapid-fire news cycle, answering correctly is more crucial than answering swiftly. By Tripp FrohlichsteinJuly 29, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.