Major corporations, small businesses, and entrepreneurs face a daunting task as they try to keep up with today’s 24/7 social media landscape. Many have turned to scheduling posts to ensure their followers constantly receive content and updates.
Is this a good practice? The jury is out.
Chris Voss, CEO of Strategix One Consulting and host of the Chris Voss Show, is pro-automation. He says, “Social Media itself is actually a grand automation process. Let’s get REAL, we all use automation. True engagement is IN PERSON. Unless you are coming to meet me FACE TO FACE, you are using automation.”