Scheduling social media posts: 5 critical rules

Automating tweets and Facebook posts can be helpful, but remember these rules if you decide to do it. Your brand’s reputation depends on it.

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Major corporations, small businesses, and entrepreneurs face a daunting task as they try to keep up with today’s 24/7 social media landscape. Many have turned to scheduling posts to ensure their followers constantly receive content and updates.

Is this a good practice? The jury is out.

Chris Voss, CEO of Strategix One Consulting and host of the Chris Voss Show, is pro-automation. He says, “Social Media itself is actually a grand automation process. Let’s get REAL, we all use automation. True engagement is IN PERSON. Unless you are coming to meet me FACE TO FACE, you are using automation.”

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