Scholastic engages—and increases—Facebook fans with live author chats

Scholastic’s campaign to connect fans with favorite authors and experts successfully brings the print publisher into the digital realm.

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Most people can name at least one book from childhood that they loved—a book that made them laugh, think, or imagine a world different from their own. What if you had the chance to talk to the author behind your favorite childhood book? For fans of its Facebook pages, Scholastic Inc. offers such an opportunity. To better engage with the 3 million readers, parents, educators, librarians, etc. who comprise its fan base, Scholastic invites authors and experts to host live chats or takeovers on one of its 27 Facebook pages. For this unique and interactive approach, these chats and takeovers earned Scholastic a first-place win in the Best Use of Facebook category in PR Daily’s Digital PR & Social Media Awards.

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