When an organization other than Wendy’s or Taco Bell increases its Twitter sass, social media users might expect its been hacked.
That assumption isn’t always correct, however: Even serious organizations can have fun online.
On Tuesday, entrepreneur Mark Cuban took issue with tweets that came from the Securities and Exchange Commission’s official Fort Worth account, pointing out that they didn’t fit with what you’d expect from a government agency.
— Mark Cuban (@mcuban) June 21, 2017
What Cuban failed to see is that the pun-riddled missives that pepper the @ FortWorth_SEC account are actually part of the team’s social media strategy. Specifically, they come straight from the mind of the organization’s top official, regional director Shamoil T. Shipchandler.