Social Media SEO for PR: 5 Facebook changes that affect search Don’t do anything on your brand’s Facebook page until you read this story about Timeline’s impact on search engine optimization. By Nick PapagiannisApril 24, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.