With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into their service offerings. Become your client’s trusted SEO consultant with these six rules to live by:
1. Take advantage of Google’s free tools. Claim your business’s location on Places for Business, and suggest that your clients follow suit. The same goes for Google+, which can and does influence Google Search. A +1 is similar to link-backs and Web traffic, in that it helps Google determine which sites people deem important. Last, identify the top search terms in your client’s industry for which they’d like to “own” a top spot in search results, and then use the Google AdWords Keyword Tool to find which phrases are searched most frequently. Sprinkle these words throughout your news releases and media advisories.